JUST SOLD
6780 Victory Circle, Windsor

Establishing The List Price  ​

Setting the list price requires more than just recent sales data. I considered market trends, buyer sentiment, and active listings, knowing that buyers are directly comparing your home with others they’re currently viewing. This approach helps ensure that the home’s demand and unique qualities are accurately reflected in the price.

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I analyzed comparable listings in detail, assessing beyond square footage and bedroom count. Comparables are rarely apples to apples, and digging into these details helps ensure that your home’s premium features are fully valued.

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In the end, the price balanced the need for cosmetic updates while not undervaluing the home’s timeless qualities—like its quiet cul-de-sac location, spacious lot, and desirable neighborhood.

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Maximizing Appeal​​

No major cosmetic updates were made, which can be a perfectly fine approach. Not all buyers want brand-new or fully remodeled homes at top dollar; many welcome the chance to personalize a space with pricing that reflects this flexibility. Several prospective buyers confirmed that this sentiment is prevalent in this area.

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That said, an older or outdated home doesn’t mean neglected. The owner made thoughtful improvements, especially to boost curb appeal, while I handled staging and professional cleaning. Don’t overlook this step—it’s crucial, especially in areas where new builds typically offer a polished appearance.

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Spreading the Word ​

Don’t rely on buyers to notice your home’s unique qualities on their own—after touring multiple homes, the details can easily blur together. Identifying and enthusiastically promoting standout features is essential. We even created a video to highlight some of this home’s premium qualities. Walk through the entire home with your Realtor, sharing its story. As a fresh set of eyes, your Realtor can spot unique features and perks that owners might take for granted simply because they're used to them. 

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While listing your home and waiting for buyers may sometimes result in a sale, targeted marketing is what truly maximizes exposure, drawing in more buyers and, ideally, increasing interest and offers. We hosted two open houses—one on the weekend and another mid-week—to reach a broader audience. Additionally, we launched targeted marketing campaigns, bringing over 50 families (around 150 people) through the home in just three days. In the end, we attracted motivated buyers from both local and surrounding areas, leading to a quick sale.

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Feedback 

Feedback was mixed, which is normal—some buyers focused on outdated features, while others saw the home’s unique qualities and value. During open houses, I walked a few interested buyers through the numbers, comparing similar homes to illustrate how this one measured up. While some may view this as overkill, buyers often face information overload and can feel overwhelmed by all they’re considering. Providing a clear perspective allows them to make well-informed decisions. Don’t miss the opportunity to make a strong case for your property.

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In the end, mixed feedback reinforces that opinions will vary, which is why it’s essential to do the work upfront and remain confident in your strategy. Adjust only if the market signals a need—not based on individual opinions.​